Privacy & Cookies

Info generated by the cookie (including IP address) is transmitted to the respective analytics provider – all of whom are fully GDPR compliant.

A detailed list of cookies on this website is available here (external link).

To opt out of analytics:

• Google – opt out with browser add-on – details (external link).
• Clicky – opt out here (external link).
• Metrica – opt out with browser add-on – details (external link).
• Microsoft Clarity – opt out by selecting Microsoft – here (external link).

IP addresses

• We use analytics software to view IP addresses of visitors to this website.
• We do so in order to reduce/prevent click fraud as a legitimate interest.
• We do not connect IP addresses with other behaviour or data.

Long version

Privacy & Data Protection Policy

Last Updated: March 23, 2026

At Egret Digital Ltd, we believe in the same principles for data as we do for digital strategy: clarity, precision, and integrity. This policy explains how we collect, manage, and protect your personal information in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. The Data Controller

The Data Controller for this website is: Egret Digital Ltd

Company Number: 07928973

Registered Office: Holbrook, Fontmell Magna, Shaftesbury, Dorset, SP7 0NY Email: [email protected]

2. Information We Collect

We collect information to provide expert web development and SEO services. This falls into two categories:

• Information You Provide: When you use our contact form or call us, we collect your Name, Email Address, Phone Number, and any project details you share.
• Automatically Collected Data: We use analytics tools (Google, Clicky, Metrica, and Microsoft Clarity) to monitor site performance. This includes your IP Address, browser type, and behavioral data. This is used strictly for the “Legitimate Interest” of preventing fraud and improving site usability.

3. Lawful Basis for Processing

We only process your data when we have a legal reason to do so:

• Consent: For marketing cookies and newsletter sign-ups.
• Contract: To provide quotes or fulfill a digital services agreement.
• Legitimate Interest: To protect our website from “click fraud” and to optimize our service performance.

4. Your 8 UK GDPR Rights

Under UK law, you have significant rights regarding your data. Egret Digital is committed to upholding these:

1. The Right to be Informed: Transparent communication about how we use data (this policy).
2. The Right of Access: You can request a copy of the data we hold on you.
3. The Right to Rectification: We will correct any inaccurate data immediately.
4. The Right to Erasure: Also known as the ‘right to be forgotten.’
5. The Right to Restrict Processing: You can ask us to stop using your data but keep it on file.
6. The Right to Data Portability: We can provide your data in a machine-readable format.
7. The Right to Object: You can stop us from using your data for direct marketing.
8. Rights in Relation to Automated Decision Making: We do not use automated profiling.

5. Data Security & Retention

Your data is stored on secure, encrypted servers. We do not sell or lease your personal information to third parties.

• Retention: We hold enquiry data for 36 months unless you become a client, in which case data is held for the duration of our professional relationship plus 7 years for UK tax and legal compliance.

6. Cookies & Third-Party Tools

We use cookies to ensure our site flies as fast as an egret. You can manage your preferences at any time.

• Opt-out: You may opt-out of Google Analytics via their browser add-on or adjust your browser settings to refuse all cookies.
• Analytics Partners: All our partners (Microsoft, Google, etc.) are fully GDPR compliant and process data anonymously.